JAY

PERKINS

about jay

Jay lives for SEO and has been a self-employed search consultant for the past three years. He was previously employed as a partnership marketing manager at a sports company, managing all digital marketing efforts, creating new products, & managing clients.

Since 2020 Jay has been improving his client’s rankings, optimising their site content for search engines such as Google & Bing.

Every year Jay attends marketing events in major UK cities including;

1. Technology For Marketing
2. Ecommerce Expo
3. BrightonSEO

Jay pays for Smart Insights which helps accelerate his SEO knowledge through an online learning platform.

Jay’s also proud to pay for platforms such as, Ahrefs, SEMRush, SEOJet & Exploding Topics whilst using free SEO & content software such as Google Search Console & ChatGPT; staying up to date with the latest software, generating the best possible results for his clients.

As well as understanding and speaking English Jay also speaks intermediate Spanish and works hard everyday to learn Russian, Chinese, Italian, French, German & many more languages. Understanding these languages helps him extensively when browsing international SERPs such as, Yandex & Baidu.

In his spare time Jay learns coding through Code Academy. Jay puts his coding knowledge into practice everyday by building websites using different CMS such as WordPress & Shopify combined with website building solutions such as, Divi & Elementor.

Jay designed this online portfolio to showcase some of the designs, digital strategies, & marketing content he has created for his previous businesses & clients.

Projects within this portfolio are broken down into three chapters;

1. Design & Copy

2. Digital Marketing

3. Digital PR

Mail Me

Interested in SEO or Content Creation? Or just want to send me some mail? Go for it.

Mon 09:00 - 17:00

Tue 09:00 - 17:00

Wed 09:00 - 17:00

Thu 09:00 - 17:00

Fri 09:00 - 17:00

Parkfield Business Centre

Park Street

Stafford

Staffordshire

ST17 4AL

I founded Perky Post Limited which was a start-up door to door marketing venture. Perky Post required:

Branding

A Digital Strategy

Social Media Set-up

Social Media Management

Paid Advertisements

Website Design

Copywriting

Content Creation

Flyer Design

Brochure Design

SEO

Videography & Editing

Design

& Copy

I wanted Perky Post's logo to be modern, minimalistic, and highly versatile.

I designed a 2D logo in an attempt to create a more iconic brand identity.

I used two shades of blue which represented security and reliability.

I chose the running man icon to emphasise speed and perseverance.

Perky Post required a slogan which would inspire whilst being recognisable and memorable.

I chose the slogan:

"Delivering Your Future"

No matter what service my clients needed, we would deliver it, helping to build their future.

I designed Perky Post's uniforms keeping them on-brand.

I focused on brand colours with a modern style which can be seen throughout Perky Post's uniform range.

The uniform consisted of: t-shirts, hi-vis vests, hoodies, delivery bags, and caps.

I designed Perky Post's vehicles keeping them on-brand with the two shades of blue and the white background.

I focused on Perky Post's modern and minimalistic style.

Perky Post A5 Flyers

Perky Post needed new clients whilst expanding their door to door delivery team.

I designed 20 double sided flyers in a variety of styles to A/B test their levels of engagement.

I measured their performance through phone calls, website visists, and bookings.

Over 300,000 flyers were delivered over 12 months to homes across the UK.

1st Edition

2nd Edition

3rd Edition

5th Edition

6th Edition

7th Edition

9th Edition

Competitor Edition

April Edition

I created and designed the Perky Poster A4 advertisement for businesses to get seen in their local area each month.

The flyer allowed 4 non-competing businesses to advertise their products and services.

I focused on their briefs and designed all of their advertisements.

I also advertised the Perky Poster across social media to gather additional views and enquiries.

I designed client's flyers as an additional design service for Perky Post.

I created flyers for various businesses in different industries including; healthcare, beauty, gardening, landscaping, roofing, home care, travel, property, engineering, catering, and cleaning.

Whilst designing client's flyers I stayed in-line with their design brief and stayed on-brand at all times whilst focusing on one key message at a time.

I also included a call-to-action whilst

keeping the client's target audience in mind.

Menus

I designed menus for Perky Post's clients.

I listened to client's needs and followed a design brief in order to create truly beautiful menus.

I designed the Door to Door Rate Cards for Perky Post.

I wanted these cards to look visually attractive whilst displaying Perky Post's brand identity throughout the designs.

I designed all of Perky Post's internal and client-focused PDF Guides.

Internal PDF Guides

- Perky Poster Guide

- Weighing Process

- Collating Guide

Client PDF Guides

- Door to Door Rate Card

- Leaflets In Your Marketing Strategy

- Postcode Analysis

- Door to Door Structure

- Client Success Check List

**Some PDF guides have over 100 pages, therefore, full guides can be viewed upon request.**

Perky Post's clients required custom-designed NCR Pads.

I followed a client-led brief and designed NCR pads tailored towards their requirements and brand.

I designed business cards for Perky Post's clients.

I listened to client's needs and followed a design brief to ensure their business cards remained on-brand; making them truly memorable.

I was regularly asked to create logos for new start-up ventures and update existing logos with a fresher modern feel.

I listened to what my client's needed and created design briefs.

I offered unlimited revisions until my clients were fully satisfied with their new logo.

Digital Marketing

Perky Post's Short Term Business Goals

- Achieve 20 regular door to door clients within 2 months leading to monthly revenue of between £5,000.00 - £20,000.00

- Build a social media community which actively engages with its content.

- To convert prospects to clients through digital channels.

My Digital Strategy

- Build an on-brand social media presence utilising Facebook and Instagram.

- Create a user-friendly website which converts.

- Create paid advertisements on social media and search engines which convert.

- Create engaging photo and video content.

- Build an online community of marketing enthusiasts.

- Use effective PR through digital channels to build brand awareness.

- Acquire 5 star reviews to build customer trust.

- Create engaging blog posts which inform and educate.

I wanted to use Facebook for two reasons:

- To engage with our audience

- To build trust

I wanted Perky Post to act as a voice and be a leader within the door to door marketing industry; utilising digital platforms to educate, inform, and update our online community.

I built our Facebook strategy around designing inspirational and relatable content; our audience could really engage with us.

By writing blog content and sharing posts on Perky Post's Facebook page I educated our target audience about the misconceptions the general public may have had about the leaflet distribution industry.

I was able to challenge these perceptions around topics such as the environmental impact of leaflets as well as the overall impact a targeted door to door leaflet campaign can have for businesses.

Inform

I was able to use Perky Post's Facebook page to inform our audience of our clients positive reviews.

I created custom links to the reviews which could be measured as well as brand-focused images to gather our audiences attention.

Update

I was able to use Perky Post's Facebook page to update our audience and clients when changes took place such as a change of premises.

Using clear and concise images our audience could easily see where to drop their leaflets off for their door to door deliveries.

I used Facebook to show Perky Post's available door to door promotions.

With permission from Perky Post's existing clients I was able to show which reputable brands we were working with.

I created content to promote Perky Post's Facebook competitions.

I targeted SMEs which could do with a "marketing boost".

The competitions received a high amount of engagement in terms of views, shares, and user-participation.

I regularly created Facebook content showing why businesses should use Perky Post's marketing services; focusing on, reliability, professionalism, and trust.

Videography

Videos are powerful and I wanted to show off Perky Post's use of technology to their audience.

I turned the footage from Perky Post's door to door person's cameras into promotional material which showed exactly how reliable their delivery service was.

I edited the clips and added on-brand background music with clear subtitles whilst ensuring the videos were fully formatted and optimised for their website and social media channels.

This video performed better than expected; receiving countless shares and thousands of views on social media whilst generating leads for bookings.

One of my objectives was to build a positive brand image for Perky Post.

I reached out to Katharine House Hospice to see if there was anything my company could do for them.

Katharine House Hospice required a new flyer design for their charity dance competition and targeted door to door flyer distribution for 10,000 of these printed flyers.

I created a bespoke design for Katharine House's flyers using eye-catching fonts and colours

I then used my door to door team to deliver these flyers door to door in targeted areas.

I did not charge Katharine House Hospice for any of our work, only asking for positive publicity for Perky Post.

I shared our hard work through guest blogging on selected websites as well as on our own blog. I also shared our work through our own social media channels.

Media outlets created articles about our work; sharing it on their websites and social channels as well as featuring us in their newspapers.

Want to get seen online?

get in touch with me!

(UK) +44 7487 527208

I founded Fabulous Cleaners Limited which was a new start-up window cleaning venture. Fabulous Cleaners required:

Branding

A Digital Strategy

Social Media Set-up

Social Media Management

Paid Advertisements

Website Design

Copywriting

Content Creation

Flyer Design

Brochure Design

SEO

Videography & Editing

Design & Copy

Everything starts with a logo and Fabulous Cleaners needed something that stood out and resonated with their target audience.

I chose the two blue colours as they represent peace, security, and reliability.

I then designed Fabulous Cleaner's uniforms and vehicles keeping them fully on-brand.

Fabulous Cleaners needed a catchy slogan which their audience would resonate with.

I chose the slogan:

"Making Life Easier"

This slogan said it plain and simple; Fabulous Cleaners will make people's lives easier.

I designed Fabulous Cleaner's uniforms keeping them on-brand.

I focused on the core customer contact points such as Fabulous Cleaner's phone number and website.

I designed Fabulous Cleaner's vehicles keeping them on-brand with the two shades of blue and the white background.

I focused on Fabulous Cleaner's minimalistic style and core customer contact points.

I designed and created a tri-fold leaflet for Fabulous Cleaners.

The leaflet incorporated their slogan "Making Life Easier" combined with their brand colours to give a cool and relaxing feel.

The flyers were delivered to over 100,000 residents via Royal Mail and delivered a x3 return on investment over a 6 month period.

I designed Fabulous Cleaner's customer slips to showcase their additional services to their existing customers.

I ensured that their customer slips remained on-brand by keeping the fonts, colours, and style in-line with the Fabulous brand.

I designed Fabulous Cleaner's wheelie bin stickers which were placed onto their existing customer's wheelie bins.

I ensured that their wheelie bin stickers turned heads by introducing a smiling wheelie bin cartoon.

I also added a QR code to the sticker which allowed prospects to submit their details and book their wheelie bin cleans on Fabulous Cleaner's website.

The QR code also allowed me to track additional data such as website visits and uncompleted and completed bookings.

Fabulous Cleaner's Short Term Business Goal

- Achieve 200 regular window cleaning customers within 4-6 months leading to monthly revenue of £5,000.00.

- Build a social media community which actively engages with its content.

- To convert prospects to customers through digital channels.

My Digital Strategy

- Build an on-brand social media presence utilising Facebook and Instagram.

- Create a user-friendly website which converts.

- Create paid advertisements on social media and search engines which convert.

- Create engaging photo and video content.

- Build an online community of community-focused cleaning enthusiasts.

- Use effective PR through digital channels to build brand awareness.

- Acquire 5 star reviews to build customer trust.

Fabulous Cleaners not only offered eco-friendly exterior cleaning solutions but aimed to act as a voice and utilise their digital platforms to educate their online community. keeping the environment clean.

With this in mind, my Facebook digital marketing strategy focused on 4 core pillars; creating educational, inspirational, promotional, and relatable content that Fabulous Cleaner's audience could really engage with.

66% of the UK population are on Facebook (44.84 are active users).

Therefore, it was important to make sure Fabulous Cleaner's Facebook focused on:

- Remaining on-brand at all times.

- All digital touch-points were necessary and effective.

- Add a unique page URL for SEO purposes.

- Ensuring Fabulous Cleaners looked reputable and an industry leader in their market.

- Fully completing all description sections and ensuring all links were actively tracking stats.

- Add a call-to-action button: WhatsApp.

- Add upcoming events in the "Create New Event" section to build their online audience.

- Assigning page roles to Fabulous Cleaner's team.

- Ensuring page visibility was set to "public".

Written Facebook reviews are powerful. As part of Fabulous Cleaner's overall marketing strategy I created customer review slips which were left with Fabulous Cleaner's customers after every window clean.

The flyers encouraged Fabulous Cleaner's customers to leave a positive Facebook review in exchange for a discount on their next window clean, it worked a treat.

Facebook reviews increased by over 300% and I had the opportunity to share these reviews across social media in a post like this one; win win!

Designing and measuring Facebook and Instagram adverts that "work" requires time and effort.

I used A/B test structuring to quickly narrow down what ads resonated with Fabulous Cleaner's audience.

These highly targeted ads focused on Fabulous Cleaner's target audience's location, behaviours, and interests.

I was able to achieve a £0.0148 cost per post engagement; leading to a x6 return on investment.

By taking before and after photos of each clean and professionally editing them I was able to show Fabulous Cleaner's audience just how good their cleans were.

I also combined different facts and nuggets of knowledge into the copy; helping to build authority and trust. This showed Fabulous Cleaner's audience that they were a true leader within their market sector and a company which they could trust.

Bin Cleaning

Soffit & Fascia Cleaning

Gutter Cleaning

Window Cleaning

Conservatory Roof Cleaning

Building an effective website for Fabulous Cleaners was one of my top priorities when focusing on their digital strategy.

In order to achieve a successful project, Fabulous Cleaner's Website needed to:

- Have a user-friendly site structure

- Be built with SEO in mind

- Have relevant digital touch-points

- Have intelligent chat bots

- Contain easy to navigate forms

- Have booking forms that convert

The finished website allowed me to easily track analytics and conversions.

93% of users say online reviews have an impact on their buying decisions (explodingtopics.com).

I decided that review sites such as Yell.com would be utilised in Fabulous Cleaner's digital customer acquisition strategy.

New customers would frequently mention that they "saw the positive online reviews on Yell.com" and that's one of the reasons they got in contact.

I used the power of video to showcase Fabulous Cleaner's exceptional cleans and their efforts to support their community.

I created the scripts, filmed the videos, and edited the clips; adding on-brand background music and clear subtitles whilst ensuring the videos were fully formatted and optimised for their website and social media channels.

These videos gathered tens of thousands of views, received countless shares, and positive comments.

Focusing on educational and inspirational content I decided to create content especially for Fabulous Cleaner's core target audience.

I built up a "buzz" around community clean-ups; teaching and inspiring the community about the benefits of cleaning and improving mental health.

I initiated many voluntary clean-ups in towns and cities throughout the UK. Fabulous Cleaner's audience were shouting about this from the rooftops; sharing the content in-person and across most social channels.

I shared this content through channels such as social media, blog posts, and newspaper articles both online and in print.

Need marketing help?

contact ME today.

(UK) +44 7487 527208

I founded treatl Limited which was a start-up e-commerce venture selling exceptional treats.

treatl required:

Branding

A Digital Strategy

Social Media Set-up

Social Media Management

Paid Advertisements

Website Design

Copywriting

Content Creation

Flyer Design

Brochure Design

SEO

Videography & Editing

Design & Copy

treatl needed a striking and potent logo which showed luxury and class.

I chose the colour black as it demonstrated simplicity, seriousness, and dignity.

I decided to add a hungry letter "e" to treatl.

Was this hungry chap taking a bite out of the letter "a" or sticking his tongue out? You decide!

The final logo was created by Vivid Design and Print Co.

treatl needed a clear slogan which would resonate with their audience.

I chose the slogan:

"Go on, treatl yourself"

This slogan encouraged potential customer's to purchase the treats.

treatl's clothing kept the business looking fashionable and on-brand.

I wanted the clothing to look clean, minimalistic, and stylish.

The clothing range consisted of:

t-shirts, hoodies, and caps.

The clothing was sold through the treatl website and made it as far as France, Australia, and New Zealand.

Want a strong online presence?

SEND ME A MESSAGE.

(UK) +44 7487 527208

Amy runs Amy James Beauty.

Amy is a qualified nail technician focusing on gel, acrylic and BIAB.

Amy needed:

Logo

Slogan

A Digital Strategy

Social Media Set-up

Social Media Management

Paid Advertisements

Website Design

Copywriting

Content Creation

Flyer Design

Brochure Design

SEO

Videography & Editing

Design & Copy

Amy needed a striking logo which screamed luxury and class.

I chose the colour black as it demonstrated simplicity, seriousness, and dignity.

The final logo did all of the above and Amy loved it.

Follow me on social @jayperkinsuk

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